We got Roby Brand to 12x sales growth in just the last three months.
Overview Project
Brand Name: Roby
Field: Kids Fashion
Location: Egypt
Time period: Last 3 Months
Challenges facing Roby Brand
- Working on a visual identity
- Poor product presentation and photography
- Weak audience engagement with the content provided
- Poor product descriptions
- Low average order value, which limits revenue growth potential
- Reliance on online sales only
The strategy it implemented to face the challenges
- Market analysis (online and offline) and identifying competitors’ strengths, weaknesses, opportunities, and threats.
- Working on visual identity, changing the logo and colors to suit the brand’s new phase.
- Writing content for advertising campaigns and photography, and supervising photography to achieve this.
- Utilizing occasions and seasons to run sales and clearance sales.
- Utilizing upselling to encourage customers to purchase higher-value products.
- Utilizing cross-selling to encourage customers to purchase a product with the one they have already purchased, increasing the average order value.
- Creating a promo code for distinguished customers.
- Launching sponsored advertising campaigns that target the appropriate audience at the appropriate time.
- Monitoring and analyzing advertising campaigns and identifying the best-selling and least-selling products.
Develop marketing ideas (such as re-pricing, offers, clearance sales, re-photography, and content changes) for less-selling products to find marketing solutions for selling them. - Monitor those responsible for responding to social media platforms, obtain ongoing daily reports, and monitor their communication with customers.
Our marketing strategy has achieved the following
Month
Amount Spent
Revenues
Net profit
Orders Number
ROAS (Revenue)
ROAS (profit)
January
10,526 LE
112,605 LE
98,505 LE
129
10.8x
9.35x
February
13,103 LE
190,990 LE
171,995 LE
230
14.5x
13.1x
March
14,611 LE
258,310 LE
234,560 LE
287
14.8x
14.2x